Facing criticism that fake news on Facebook aided the rise of Donald
Trump, founder Mark Zuckerberg has strongly defended his network.
Speaking on stage at Techonomy, a technology conference in California, Zuckerberg said Facebook should not be held responsible.
“The idea that fake news on Facebook influenced the election in any way is a pretty crazy idea,” he said.
“If you believe that then I don’t think you have internalized the message Trump supporters are trying to send in this election.”
Some
data has shown that fake stories were being far more widely shared on
the platform than follow up stories debunking the claims.
For an increasing number of people, particularly Americans, Facebook is becoming the primary source of news coverage.
The
site’s News Feed is specifically designed to show users content it
thinks will be of most interest, creating what some describe as a
“filter bubble” that reinforces a person’s view without injecting
differences in opinion.
Earlier this year, Facebook was accused of
being anti-Trump after it was alleged its human moderators were
favouring liberal stories from appearing in people’s “trending stories”
box.
While
denying that claim, the site did sack its human team, instead relying
solely on an algorithm to determine which stories were shown to be most
popular, reports the BBC.
As a consequence, stories which were
later proved entirely false appeared on the timelines of a large number
of users, reports the BBC.
When asked about checks and balances
needed to keep a company like Facebook in line, Zuckerberg said it was
about “listening to what people want”.
“My goal, and what I care
about, is giving people the power to share so we can make the world more
open and connected. That requires building a good version of News Feed.
We still have work to do on that. We’re going to keep improving it.
“On
the community guidelines, I think as norms change and people want to
see more news, I think we’ll have to continue to evolve the guidelines
to reflect the value that the community holds.”
At the same event,
Zuckerberg offered an optimistic view of Trump’s presidency, saying
that his goals of improving global healthcare and connectivity did not
necessarily require the co-operation of government.
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